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Digital innovation under pressure

How to experiment during difficult conditions

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Successful companies are always looking for new ways to digitally innovate and make lasting connections with their customers. That is where experimentation comes in. 

However, the challenges of applying experimentation successfully can be deterred by several issues, including IT resources, budget constraints, talent deficits, and getting internal buy-in. 

Join Optimizely and our special guest speaker, Michael Richter, Manager Conversion Optimization and User Experience, from TUI’s premium leisure resort brand, ROBINSON, as we’ll discuss how experimentation can be done successfully in difficult conditions. 

In just 45 minutes, you will discover:

  • Why Experimentation is key to digital innovation
  • How to overcome challenges when implementing Experimentation
  • The results and outcomes of Robinson’s digital experiments