Missguided experiments to confidently make bold business decisions
Relative increase in revenue through experimentation and personalisation
Click-through uplift for featured products
Conversion uplift with next-day delivery
How experimentation, personalization and recommendations are driving the fast-growing UK fashion brand forward
Offering the right look customer by customer
To maintain and expand its position in the fast-moving retail market, it is essential Missguided understands what its customers want. With the goal of creating an excellent and unique experience for every customer in mind, the digital team at Missguided turned to Optimizely in 2016. To help deliver on its customer-first mission, Missguided has since been using Optimizely for online experimentation, personalisation and recommendations.
Driving innovation through experimentation in all areas of the business
Making it personal
Coming highly recommended
To provide a seamless customer experience across devices, Missguided is working towards an omni-channel experimentation strategy that allows for optimization of its website as well as its mobile apps. To further improve the experience new functionalities are being investigated around sorting and filtering products.
Missguided wants to put experimentation at the heart of their strategy, removing ambiguity from the decision making process, and empowering a team that owns its own destiny.
Missguided has an entrepreneurial approach and isn’t afraid to experiment with new ideas and offerings to drive the business forward. Working with Optimizely gives us enormous insights into our customers’ needs, desires and behaviors and allows us to adapt and evolve our approach fast to reap the commercial rewards.
Mark LeachHead of Ecommerce, Missguided
See the result at www.missguided.co.uk