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Go1 Learns that Experimentation with Optimizely is the Best Way Forward
Optimizely, an Episerver company, today announced that Go1 has selected Optimizely to power its world-class experimentation program. Go1 joins Mable, JB Hi-FI, and THE ICONIC in the expansion of Optimizely’s local presence.
Go1 provides the largest curated eLearning library from the world’s top training providers, all available for a single subscription. In May 2020, Go1 raised US$40 million in their Series C funding round to expand their business globally.
While Go1 had a sophisticated tech stack to meet current business requirements, it wanted to have a more data-driven approach to improve conversions and customer experience. Enter experimentation.
“Optimizely will enable Go1 to get to the next level in terms of our customer experience,” said Dale Solomon, Chief Operating Officer at Go1. “We spent time on a comparative evaluation and Optimizely clearly stood apart - we knew what we needed and that was Optimizely.”
Go1 will initially use Optimizely to improve its online funnel efficiency, expand experimentation to product development and then scaling the experimentation program itself.
“I cannot wait to see the results that we deliver using Optimizely and how that will help Go1 reach our full potential,” said Monica Vecchiotti, Marketing Operations Manager at Go1. “As we expand as a business, Optimizely will become more and more integral to ensuring we are delivering the best experiences to our customers. We are so excited to see how Optimizely will support our growth over the coming years.”
After extensive competitive trials, the Go1 team was impressed by Optimizely’s ease of use, local support, and fast page load times.
In Australia, Optimizely supports other education organizations, including Open Universities, Deputy, The University of Melbourne, and now Go1.
For more information, email us at contact.anz@optimizely.com.
About Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.
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