Deane Barker

Deane has worked in the content technology industry for 25 years. Prior to joining Optimizely, Deane was the founding partner of an Optimizely solution integrator. Deane has been working with the Optimizely platform in some capacity for the last 15 years.

Blog Posts by Deane Barker

July 15, 2022

The difference between content and artifacts

Content management has traditionally gotten too cozy with the content/artifact relationship, so it's important to acknowledge that the separation exists.
July 12, 2022

CMP and process transparency

Marketing teams should leverage an orchestration platform that provides all the features to increase the transparency of their content pipeline.
June 30, 2022

Why the first 85% of content production is a must

Why most teams neglect a large and crucial piece of the content production process.
June 24, 2022

How to set content production goals that REALLY drive results

How leading measures help you look forward and ask the right questions regarding how to meet your goals.
September 13, 2021

No One Eats Just Tomatoes

You might think you want a tomato, but you really want so much more.
August 26, 2021

Long Live Content Cloud

How we’re not going down the same road as Sitecore
March 09, 2021

The power of incrementalism

Real digital transformation isn't revolutionary as much as it's evolutionary. Let us help you avoid "abrupt-ism."
February 28, 2021

Here’s the one simple trick to agile CMS

Optimizely has achieved leadership in Agile CMS because we support you rather than forcing you into a rigid patterns of execution.
February 12, 2021

Pure headless is not the answer for the web channel

The web channel is just as important today as it always was. Don't abandon all that functionality when you don't have to.
December 04, 2020

Headless, SaaS, and why those aren't necessarily a package deal

How you engage with your software and hosting vendor, and how your management and delivery environments are bound together, are two different things. You don't need to have any particular combination forced upon you.
November 18, 2020

Archiving and retention in Content Cloud

Optimizely has a flexible set of tools to help you implement your organization's archival and retention policies.
August 06, 2020

Optimizely content has always been headless

Optimizely has never been solely about managing websites. Episerver manages content. Our web management features are wrapped around that foundation.
July 27, 2020

Reframing headless CMS

The usage and necessity of headless CMS is being misunderstood by CMS buyers. As an industry, we need to change this.
April 01, 2020

What is the ultimate content metric?

The world needs content, now more than ever. Information gathering is a basic human need, and how do we adjust our content strategy toward the content our visitors want and need to consume?
March 26, 2020

The evolving role of a CMS in content creation

When teams are remote and distributed, a content management system should be a place for content analysis, creation, experimentation, and collaboration, not just publishing.
March 23, 2020

Fly the plane

When crisis hits, you need to concentrate on what matters and on where your organization actually provides value.
March 19, 2020

Surface Tension and Culture Change

Changing circumstances often radically change what we consider normal and desirable.