Deane Barker
Deane has worked in the content technology industry for 25 years. Prior to joining Optimizely, Deane was the founding partner of an Optimizely solution integrator. Deane has been working with the Optimizely platform in some capacity for the last 15 years.
Blog Posts by Deane Barker
July 15, 2022
The difference between content and artifacts
Content management has traditionally gotten too cozy with the content/artifact relationship, so it's important to acknowledge that the separation exists.July 12, 2022
CMP and process transparency
Marketing teams should leverage an orchestration platform that provides all the features to increase the transparency of their content pipeline.June 30, 2022
Why the first 85% of content production is a must
Why most teams neglect a large and crucial piece of the content production process.June 24, 2022
How to set content production goals that REALLY drive results
How leading measures help you look forward and ask the right questions regarding how to meet your goals.September 13, 2021
No One Eats Just Tomatoes
You might think you want a tomato, but you really want so much more.August 26, 2021
Long Live Content Cloud
How we’re not going down the same road as SitecoreMarch 09, 2021
The power of incrementalism
Real digital transformation isn't revolutionary as much as it's evolutionary. Let us help you avoid "abrupt-ism."February 28, 2021
Here’s the one simple trick to agile CMS
Optimizely has achieved leadership in Agile CMS because we support you rather than forcing you into a rigid patterns of execution.February 12, 2021
Pure headless is not the answer for the web channel
The web channel is just as important today as it always was. Don't abandon all that functionality when you don't have to.December 04, 2020
Headless, SaaS, and why those aren't necessarily a package deal
How you engage with your software and hosting vendor, and how your management and delivery environments are bound together, are two different things. You don't need to have any particular combination forced upon you.November 18, 2020
Archiving and retention in Content Cloud
Optimizely has a flexible set of tools to help you implement your organization's archival and retention policies.August 06, 2020
Optimizely content has always been headless
Optimizely has never been solely about managing websites. Episerver manages content. Our web management features are wrapped around that foundation.July 27, 2020
Reframing headless CMS
The usage and necessity of headless CMS is being misunderstood by CMS buyers. As an industry, we need to change this.April 01, 2020
What is the ultimate content metric?
The world needs content, now more than ever. Information gathering is a basic human need, and how do we adjust our content strategy toward the content our visitors want and need to consume?March 26, 2020
The evolving role of a CMS in content creation
When teams are remote and distributed, a content management system should be a place for content analysis, creation, experimentation, and collaboration, not just publishing.March 23, 2020
Fly the plane
When crisis hits, you need to concentrate on what matters and on where your organization actually provides value.March 19, 2020