About Tealium


Tealium revolutionizes today’s digital businesses with a universal approach to managing customer data across web, mobile, offline and IoT. With the power to unify data from a single source of truth, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalized digital experiences.


Optimizely's integration with Tealium AudienceStream allows you to use visitor data collected by AudienceStream and use it to create Audiences in Optimizely. From there, you can run targeted tests and personalization campaigns based on real-time data points such as cart abandonment, product interest, and content engagement.

Key Benefits
  • Personalize your web experiences the first time visitors come to your website using Tealium's rich third-party data set
  • Target visitors with promotions based on shopping interest and other third-party data available in Tealium
  • Combine intent data from Tealium with behavioral and demographic data from Optimizely to create complex audiences

Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete and real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. More than 1,000 leading businesses throughout the world trust Tealium to power their customer data strategies.

Deliver exceptionally personalized experiences

Leverage the Tealium and Optimizely integration to manage the Optimizely Tag (both Synchronous & Asynchronous implementation options), as well as use AudienceStream audiences or badges in Optimizely, allowing you to deliver personalized experiences or create more targeted tests.


Office locations

  • Amsterdam

  • Atlanta

  • Dallas

  • Dubai

  • Hong Kong

  • London

  • Munich

  • Paris

  • Reading (UK)

  • San Diego

  • Singapore

  • Sydney

  • Tokyo