Mouseflow is a session replay and heatmap tool that shows how visitors click, move, scroll, browse, and pay attention on websites. It can be installed in seconds and is used by over 45,000 clients.

Mouseflow helps clients simplify their analytics to make decisions that matter.


The integration helps clients understand how visitors behave under specific experiments and variations.

It generates heatmaps for each page variation and associates pertinent details (experiment ID/variation ID) to each recorded session. This allows clients to sort/filter for sessions or heatmaps based on information from Optimizely.

Key Benefits
  • Discover the impact your experiment variations have on user engagement using rich heatmaps available with Mouseflow
  • Surface insights about behavioral changes between experiment variations with Mouseflow's robust session recordings
  • Understand the "why" behind your visitors' behavior to inform future product development and experiment ideas