Mixpanel is an analytics platform for mobile & web. Along with measuring pageviews, the company helps businesses analyze the actions people take in their applications including everything from uploading a picture, playing a video, sharing a post, and more.


Dynamically inject Mixpanel tags into your Optimizely experiment variations. Segment your Mixpanel reports by variations your users were exposed to.

Key Benefits
  • Connect your experiment results to key business metrics you already track using Mixpanel
  • Streamline your workflow by reviewing experiment results in your familiar Mixpanel dashboard
  • Uncover new insights about your experiment using Mixpanel capabilities
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