Segment is the customer data hub, enabling integrations with 122+ analytics and marketing tools with the flip of a switch.


Integrating with Segment enables customers to send custom event and revenue data to Optimizely. With Segment, customers can set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment customers can send data from Optimizely to Segment's 122+ partners with a single integration.

Key Benefits
  • Take action on your experiment results in more than 122 technology providers using Segment
  • Integrate Optimizely data in all aspects of your organization's decision-making tools using a single, seamless integration
  • Ensure data is properly formatted and accurately communicated using Segment's robust backend workflows
Get Implementation Guide