Q1 Roadmap
2025 was about making our CMS work smarter. This quarter is all about putting that intelligence in your hands.
We’re deploying a set of specialized, Opal-powered agents for immediate impact, and providing the core tools for you to build and automate any workflow you design.
Opal GEO Agents
Deploy specialized agents to automatically audit, enhance, and structure your content for AI.
Automate the technical side of GEO, and focus on the work that matters.

GEO Metadata Agent
Ensure AI reads your website the right way.
Audit pages, identify gaps, and get metadata optimization recommendations instantly. Review, approve, and update on demand, turning a manual task into a rapid, repeatable process that allows you to maintain optimized, GEO-friendly content at scale.
GEO Schema Agent
Enhance the visibility of your content across search engines and LLMs.
Analyze page content and automatically generate and apply structured data markup snippets, making it easier for LLMs and search engines to find and surface your content.
GEO FAQ Generator
Turn your content into AI-ready answers.
Automatically extract or generate clear Q&A pairs from your content, structuring them for direct use in generative search results.

Content Refresh Agent
Easily audit your entire website and stay up to date.
Review all pages on your site based on specified criteria (like last modified date range, keywords, or brand guidelines) and get a list of how well your content complies to your own specifications. Access a report of audit findings and easily adjust language on your site for accuracy, compliance, and freshness, without the manual effort of combing through your entire website.
Opal Tools: From Graph Optimizations to Content Building Blocks
Extend Opal’s power to fit your specific needs.
Opal Tools give you access to specific data to help you solve specific problems fast. With these core tools, you can perfect your site search, orchestrate complex content operations, and solve problems we haven’t even imagined yet.
Graph Tools
Intelligent control for your site’s search experience.
Use Opal to manage and optimize your Graph-powered search. Create and fine-tune pinned results, manage synonym groups, and analyze search analytics, elevating your site search from a passive index to an actively curated discovery engine.

Content Tools
The building blocks of agentic customization.
Empower Opal to execute core content actions: get, create, update, and publish. Then, use these actions as building blocks to construct custom agents that solve your unique problems, like automating content migration, enforcing governance rules, or building custom publishing workflows.
External Content for CMS
Create and publish dynamic experiences powered by live data.
External Content connects assets and data from across your stack directly into Optimizely CMS — so content stays accurate, current, and easy to publish without custom integrations or dev tickets.
Product data, assets, customer context, and marketing content flow straight into CMS blocks and update automatically wherever they’re used.
- Live data in pages: Pull product specs, pricing, and customer data from PIMs, ERPs, and CRMs directly into CMS content.
- Always-current assets: Serve images, documents, and videos from your DAM with instant updates.
- No technical debt: Map external content into CMS without custom code or brittle integrations.
- Faster creation: Eliminate hunting, syncing, and re-uploading across systems.
- Smarter publishing: Launch dynamic, personalized experiences backed by real-time data.
Your assets. Your data. One CMS workflow.
CMS 13
A modern CMS built for speed, AI discovery, and what’s next.
CMS 13 gives marketers more independence, improves visibility across search and AI, and establishes a future-proof foundation for Optimizely’s platform. It replaces legacy tooling with Graph-powered search, modern editing, and AI-first workflows — so teams can move faster without technical debt.
- Modern foundation: Built on the latest .NET for performance, security, and longevity.
- Faster publishing: Visual Builder lets marketers build, preview, and publish without dev tickets.
- AI-ready discovery: Graph and built-in GEO optimize content for search engines and LLMs.
- Connected workflows: Embedded DAM, external content, and omnichannel publishing keep systems in sync.
- AI assistance: Opal agents and tools help automate creation, optimization, and management.
Built for today. Ready for what’s next.
JavaScript SDK
Build faster, more dynamic CMS experiences with less setup.
The JavaScript SDK gives developers a modern way to model, fetch, and render CMS content with strong TypeScript support and out-of-the-box tooling. It reduces manual tasks, speeds up development, and makes content-driven experiences easier to build and maintain.
- Structured content modeling: Define content types, property groups, and display templates for clean, predictable content.
- Simple content fetching: Fetch, filter, and sort CMS content with built-in utilities and webhook support.
- Modern rendering: Render pages, experiences, and rich text with live preview and DAM asset support.
- Developer-friendly tooling: Full TypeScript support with autocomplete, error handling, and detailed logs.
- Faster workflows: CLI tools sync content and content types directly from the CMS.
A better foundation for modern, content-driven front ends.
WHAT'S NEW & WHAT'S NEXT
Click on the dropdown in the upper-right corner to see the latest releases and roadmap highlights across your favorite Optimizely One product modules.
Or, check out our open betas page to explore what's coming next and request early access!





















