ROADMAP & RELEASES
Latest Q1 '26 updates for Data Platform
Get the most out of your valuable customer data with real-time segments, customer profiles, AI-powered insights, and more. Check out our upcoming and recent enhancements to the connective tissue that boosts all Optimizely products.
Opal Agent for Standard Audiences
Create and manage standard audiences through conversation.
Building audiences shouldn’t slow you down. With the Opal agent for standard audiences, you can create new segments directly through natural language conversations — including segments that reference advanced filter expressions.
- Faster audience creation: Build standard segments without manual configuration.
- Conversation-driven workflows: Describe the audience you want and let Opal do the work.
- Flexible logic: Reference filter expressions for precise targeting.
- Less friction: Spend more time activating audiences, less time building them.
Audience creation at the speed of thought.
Opal Agent for Real-Time Audience Inspection
Understand and troubleshoot real-time audiences instantly.
Real-time audiences are powerful — and complex. With the Opal agent for real-time audience inspection, you can ask questions about how an audience is configured, identify issues, and get strategic recommendations in plain language.
- Clear visibility: Understand how a real-time audience is built and evaluated.
- Faster troubleshooting: Spot configuration issues without digging through rules.
- Strategic guidance: Get recommendations to improve audience effectiveness.
- Confidence at scale: Trust that real-time audiences behave as intended.
Clarity for your most critical audiences.
Relative Dates in Real-Time Audiences
Build audiences around time, not workarounds.
Lifecycle marketing often depends on timing — and now your audiences can too. With support for relative dates in real-time audiences, you can define complex time-based logic like “after the next 24 hours but within the next 3 days,” unlocking advanced personalization scenarios customers have been asking for.
- Advanced time logic: Create audiences based on precise relative time windows.
- More lifecycle use cases: Power onboarding, retention, and re-engagement strategies.
- Real-time precision: Evaluate audience membership dynamically as time changes.
- Customer-driven innovation: Built from the most requested feature feedback.
Timing that finally works in your favor.
WHAT'S NEW & WHAT'S NEXT
Click on the dropdown in the upper-right corner to see the latest releases and roadmap highlights across your favorite Optimizely One product modules.
Or, check out our open betas page to explore what's coming next and request early access!
