ROADMAP & RELEASES
Latest Q4 '25 updates for Data Platform
Get the most out of your valuable customer data with real-time segments, customer profiles, AI-powered insights, and more. Check out our upcoming and recent enhancements to the connective tissue that boosts all Optimizely products.
Introducing Agentic Audience Management — Powered by Opal
Audience management is evolving from manual segmentation to intelligent collaboration between marketers and AI. With upcoming Opal + ODP enhancements, Opal will understand, suggest, and create audiences on your behalf — turning raw customer data into ready-to-launch segments with speed and precision.
This is audience management that thinks with you — not just for you.
What’s New in Agentic Audience Management
We're making it possible for marketers to move from static segmentation to Agentic Audience Management — where Opal and ODP work together to anticipate intent, surface insights, and take action.
This is supported by:
- Smart Audience Suggestions
Opal will suggest RTS (real-time segments) audiences directly within ODP using events and custom fields — no manual setup required. You can instantly see and launch AI-suggested segments right inside their workflow, improving precision and audience sophistication.
- Specialized Audience Agents
Opal introduces specialized agents that can understand and manage audience definitions across ODP, Feature Experimentation, and other connected tools. These agents make it easy to find, modify, and deploy audiences at scale.
- Intent-Aware Audience Creation
Opal now applies Retrieval-Augmented Generation (RAG) to interpret ambiguous marketer inputs. Whether you say “our top customers last quarter” or “active shoppers in the U.S.,” Opal can infer your intent and automatically create the corresponding audience configuration within ODP.
- Seamless Cross-Tool Context (Opal – Backend Consolidation)
Key APIs now use OptiID permissions so Opal understands your workspace context across tools, improving agent responsiveness and tool velocity. This enables consistent access control and faster agent-driven workflows.
Stay tuned for these exciting new Q4 ' 25 releases for Optimizely Data Platform!
