ROADMAP & RELEASES
Latest updates for Feature Experimentation
From feature flagging to testing and release management, check out all the latest-and-greatest coming (and recently released) to Optimizely Feature Experimentation.
Did somebody say 127,000 experiments?!
Optimizely dug into 127,000 experiments to uncover what really drives digital success—discover the surprising trends, insights, and inspiration for your next testing venture in this can't-miss read.
And now on to our product updates!
Optimizely Edge Agent: Now in Beta
Run experiments entirely at the edge as simply as possible, without the need to implement SDKs or compromising on performance, scalability, or flexibility.
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Minimize Latency and Flicker: Reduce latency and eliminate flicker by running experiments entirely at the edge.
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Simplify with Edge SDK: Avoid complex SDK implementations using our comprehensive Edge SDK with built-in decision caching.
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Serverless Scalability: Deploy the Agent in a serverless environment, easing infrastructure scaling concerns and improving efficiency.
- Request to join the beta here.
Ratio Metrics: Gradually rolling out
Ratio Metrics empower you with advanced reporting and flexibility by allowing you to create metrics using two distinct events to form ratio-based metrics.
- Ratio Metrics: Combine two events to generate metrics that provide valuable ratios, enhancing your reporting capabilities.
- Flexibility in Reporting: Leverage this highly requested feature to gain deeper insights and customize your data analysis.
- Enhanced Reporting Options: Enjoy greater flexibility and more sophisticated reporting possibilities with the ability to create compound metrics tailored to your needs.
Metric Impact Report: Now in Beta
The Metric Impact Report enable teams to quantify the value of their experimentation efforts and make data-driven decisions.
- Quantify Experiment Impact: Measure the cumulative lift or conversions for a given metric based on the results of completed experiments.
- Project Financial Outcomes: Estimate potential revenue increases from positive experiments or calculate loss avoidance from negative outcomes.
- Comprehensive Reporting: Use detailed reports to understand the full impact of your experimentation strategy, helping teams optimize future efforts.
- Sign up for the beta.
Change Approvals: Now in beta
Change Approvals safeguard the quality and safety of feature flag and experiment changes, ensuring that every update is thoroughly vetted before release.
- Approval Workflows: Set up granular approval actions for individual flags and experiments to maintain control over changes.
- Team-Based Safeguards: Assign the right team members to approve or reject changes, adding a layer of accountability.
- Streamlined Collaboration: Use intuitive workflows to manage and track approval processes, facilitating smooth teamwork.
- Change Rationale: Accept or reject proposed changes with clear justifications, ensuring transparency.
- Email Notifications: Keep requesters, approvers, and "watchers" informed with timely email updates throughout the approval process.
Metrics Hub: Now in beta
Metrics Hub simplifies and enhances metrics management by allowing you to create reusable metrics templates that can be applied across multiple experiments. This reduces repetitive work and ensures consistency in experiment tracking.
- Create Once, Reuse Everywhere: Define a metric once and apply it to different experiments without the need to recreate it each time.
- Streamline Metrics Management: Improve efficiency by managing metrics centrally, reducing manual effort and the risk of discrepancies.
- Role-Based Access: Control who can create, modify, and apply metrics based on user roles and permissions, ensuring secure management.
- Consistency Across Experiments: Ensure accurate comparisons and insights by reusing the same metrics templates across various experiments.
Experiment Advisor Agent
Experiment Advisor Agent brings intelligence to your experimentation workflow by analyzing webpages and images to deliver data-driven recommendations—powered by years of Optimizely's proprietary experimentation insights—in just seconds
- Webpage Analysis: Provide a URL, and Opal captures a screenshot, analyzes the HTML, and offers insights, experiment ideas, improvement suggestions, and experiment recommendations.
- Image-Based Experimentation: Upload an image for analysis, descriptions, and recommendations for experimenting.
- Data-Driven Suggestions: Leverage Optimizely's proprietary experimentation data for impactful experiment ideas.
Experiment Plan Agent
Planning impactful experiments is now simplified with the Experiment Plan Agent. Generate comprehensive test plans, complete with hypotheses, key metrics, and estimated run times - so you can focus on innovation, not busywork.
- Automated Test Plan Generation: Create complete experiment plans, including a clear hypothesis and relevant key metrics.
- Estimated Run Times: Predict experiment durations to ensure your chosen metrics reach statistical significance within a reasonable timeframe.
- Advanced Concept Guidance: Access resources and explanations for advanced statistical concepts like minimum detectable effect (MDE).
- Efficient Experimentation: Streamline your planning process and launch impactful experiments with confidence.
Experiment Results Summarizer
Maximize your experiment learnings with the Experiment Results Summarizer. Opal automatically summarizes your experiment results, interprets metric performance, and recommends next steps, saving you valuable time and effort.
- Automated Summarization: Get plain-language summaries of your experiment results with a single click.
- Comprehensive Metric Interpretation: Understand performance across both primary and secondary metrics.
- Data-Backed Recommendations: Receive clear guidance on what actions to take based on your experiment data.
- Efficient Learning: Quickly extract key insights and apply them to future experiments.
Opal Chat
Harness Optimizely’s expertise anytime with Opal Chat, your 24/7 experimentation and platform guide.
- Expert Assistance: Access a dedicated Optimizely expert around the clock to get advice on experimentation best practices and platform usage.
- Ideation and Strategy: Chat with Opal to brainstorm what to test and how, optimizing the value you gain from Optimizely.
- Contextual Support: Opal understands your current position in the platform to provide tailored guidance and support throughout your journey.
That's all for now! Want to watch the Experimentation breakout session from our recent roadmap webinar? Check it out!
Read our Release Notes for more information on all releases.
Learn more about Optimizely's roadmap
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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
