ROADMAP & RELEASES
Latest updates for Personalization
Delight customers with 1:1 experiences that drive revenue and brand loyalty. Get a first look at how we're innovating to help marketers create personalized customer journeys.
Now streaming!
Our Summer '25 Product Roadmap Series.
Get a first look at what’s coming from Optimizely, shared by our product leaders in a fresh, on-demand format. The perfect fit for your busy summer schedule!
Start with the ultimate Optimizely One Intro to the Series which even includes some Opticon teasers. Then head over to our sessions which span all the hottest topics of the summer: AI, Analytics, Testing & Personalization, Content, and Commerce.
And now on to our product updates...
Contextual Bandits
IN beta
Unlock AI-powered 1:1 personalization by serving the most optimal and effective experience to each individual.
- Reduce guesswork while driving conversions with contextual bandits that harness user-level attributes to make decisions
- Data, machine-learning, and growth teams can customize bandit algorithms that automatically personalize user experiences to optimize outcomes
Register interest in the beta!
Journey Builder
in development
Orchestrate multi-step user journeys on the web.
- Seamlessly visualize the connection between experiences to understand various customer paths
- View and edit existing customer journeys, and create new journeys by defining audiences, decisioning, and conditions of experiences
- Qualify visitors for experiences by requiring them to have seen certain other experiences first
New Visual Editor
in development
A new visual editor with modern enhancements will provide greater ease-of-use and reliability.
- Overlay the visual editor onto your website
- Reliably load the visual editor
- Enable everyone to make variation changes
Learn more about Optimizely's roadmap
Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential.
Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
