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ROADMAP & RELEASES

Latest updates for Personalization

Delight customers with 1:1 experiences that drive revenue and brand loyalty. Get a first look at how we're innovating to help marketers create personalized customer journeys. 

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Now streaming!

Our Summer '25 Product Roadmap Series.

Get a first look at what’s coming from Optimizely, shared by our product leaders in a fresh, on-demand format. The perfect fit for your busy summer schedule!

Start with the ultimate Optimizely One Intro to the Series which even includes some Opticon teasers. Then head over to our sessions which span all the hottest topics of the summer: AI, Analytics, Testing & Personalization, Content, and Commerce.

Jump in!

And now on to our product updates...

Visual Editor Enhancements

in development

Last quarter we introduced the new visual editor that overlays onto your site for modern, reliable, effortless editing. This quarter we're continuing the upgrade with new capabilities:

  • Conditional Activation: Activate a test or personalized experience based on click, hover, scrolled to, element exists, time on page, or exit intent—without code. In beta—register interest.
  • Drag-and-drop: Rearrange elements on a page with ease by dragging and dropping.
  • Experience Templates: Access templates for components like count-down timers, banners, and exit-intent pop-ups from directly within the new editor.

Variation Development Agent

in beta

Let Opal help you create and save experience changes with clicks (not code).

  • Translates your prompts into custom JavaScript and CSS to edit existing elements or add new elements to an experience
  • Generates suggestions to enhance elements or sections of a page
  • Compatible with the new visual editor

Akamai Support for Edge Delivery

in DEVELOPMENT

Customers using Akamai as their CDN will be able to leverage Edge Delivery for fast, flicker-free experiences.

  • CDN processing: Assign users to experiments and apply changes at the edge before your webb page even reaches your visitors
  • Boost page load: Less JavaScript delivered to yoru visitors means faster website performance
  • Backwards compatibility: Implement Edge Delivery into existing Web projects without having to rebuild them

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