ROADMAP & releases

Latest updates for Web Experimentation

Test, target, and personalize with speed and precision. Check out our recent and upcoming enhancement to the world's largest experimentation and personalization platform.

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Now streaming!

Our Summer '25 Product Roadmap Series.

Get a first look at what’s coming from Optimizely, shared by our product leaders in a fresh, on-demand format. The perfect fit for your busy summer schedule!

Start with the ultimate Optimizely One Intro to the Series which even includes some Opticon teasers. Then head over to our sessions which span all the hottest topics of the summer: AI, Analytics, Testing & Personalization, Content, and Commerce.

Jump in!

And now on to our product updates...

Visual Editor Enhancements

in development

Last quarter we introduced the new visual editor that overlays onto your site for modern, reliable, effortless editing. This quarter we're continuing the upgrade with new capabilities:

  • Conditional Activation: Activate a test or personalized experience based on click, hover, scrolled to, element exists, time on page, or exit intent—without code. In beta—register interest.
  • Drag-and-drop: Rearrange elements on a page with ease by dragging and dropping.
  • Experience Templates: Access templates for components like count-down timers, banners, and exit-intent pop-ups from directly within the new editor.

 

Variation Development Agent

in BETA

Let Opal help you create and save experience changes with clicks (not code).

  • Translates your prompts into custom JavaScript and CSS to edit existing elements or add new elements to an experience
  • Generates suggestions to enhance elements or sections of a page
  • Compatible with the new visual editor

Experiment Review Agent

in beta

Let Opal evaluate your experiment setup so you can catch errors and QA with confidence.

  • Identifies opportunities to increase your odds of finding a winning variation
  • Confirms you're tracking the right metrics
  • Ensures the right pages and audiences are set up

Sample Size Calculator for A/B Tests

in BETA

Calculate test run-time and traffic needs to launch more effective experiments.

  • Enter your expected baseline traffic, conversion, minimal detectable effect (MDE), and statsig threshold, and the calculator will determine how much traffic you need and how long to run the test in order to reach statistical significance

Calculate test run-time and traffic needs to launch more effective experiments.

Akamai Support for Edge Delivery

in development

Customers using Akamai as their CDN will be able to leverage Edge Delivery for fast, flicker-free experiences.

  • CDN processing: Assign users to experiments and apply changes at the edge before your webb page even reaches your visitors
  • Boost page load: Less JavaScript delivered to yoru visitors means faster website performance
  • Backwards compatibility: Implement Edge Delivery into existing Web projects without having to rebuild them

That's all for now! Read our Release Notes for more information on all releases.

Previous updates