ROADMAP & releases

Latest updates for Web Experimentation

Test, target, and personalize with speed and precision. Check out our recent and upcoming enhancement to the world's largest experimentation and personalization platform.

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Don't miss this special event, part of Optimizely Academy's "Work Smarter" webinar series:

Modern, reliable, effortless: Discover Optimizely's new visual editor.

Join Optimizely expert Dan Rathke for a live demo of the new visual editor on November 12 at 11 AM EST. See how it makes web editing effortless for anyone on your team, and get an exclusive sneak peek into upcoming innovations.

Save your seat!

Visual Editor Enhancements

in development

Last quarter we introduced the new visual editor that overlays onto your site for modern, reliable, effortless editing. This quarter we're continuing the upgrade with new capabilities:

  • Conditional Activation: Activate a test or personalized experience based on click, hover, scrolled to, element exists, time on page, or exit intent—without code. In beta—register interest.
  • Drag-and-drop: Rearrange elements on a page with ease by dragging and dropping.
  • Experience Templates: Access templates for components like count-down timers, banners, and exit-intent pop-ups from directly within the new editor.

Enhanced Variation Development Agent

in development

Let Opal help you create and save experience changes with clicks (not code).

  • Translates your prompts into custom JavaScript and CSS to edit existing elements or add new elements to an experience
  • Generates suggestions to enhance elements or sections of a page
  • Compatible with the new visual editor

Akamai Support for Edge Delivery

in development

Customers using Akamai as their CDN will be able to leverage Edge Delivery for fast, flicker-free experiences.

  • CDN processing: Assign users to experiments and apply changes at the edge before your webb page even reaches your visitors
  • Boost page load: Less JavaScript delivered to yoru visitors means faster website performance
  • Backwards compatibility: Implement Edge Delivery into existing Web projects without having to rebuild them

That's all for now! Read our Release Notes for more information on all releases.

Previous updates