Ship faster with less risk

Building a culture of experimentation in product development is hard. Our ambition is to make it easy. It can be an uphill battle to change an organization’s culture, especially if it costs a lot of money upfront. That's why we're launching Optimizely Rollouts for free. Because we believe rolling out features is just a step on the journey to experiment-driven product development, we want to help every company work this way. As companies mature, the next step on the journey is embracing A/B testing as part of the process of rolling out features. We’ve built Rollouts on top of our paid Optimizely Full Stack platform so you can do just that. If you want to learn more about why we built Optimizely Rollouts, read this blog post by our founder, Dan Siroker. You can create your account here.

Optimizely Rollouts uses the same CDN, SDKs and the same infrastructure for its cloud-based interface as our paid experimentation solution, Optimizely Full Stack.

Some organizations do choose this route. However, we've seen that teams often struggle to invest sufficiently in their in-house or open-source feature flagging solution to ensure that it's up-to-date, bug-free, and well documented. When the primary owner of the solution changes roles or leaves the company, there is often a scramble to figure out how to maintain the solution. Companies that adopt Optimizely Rollouts can be confident that we’ll actively maintain Rollouts and provide comprehensive documentation.

Additionally, in-house systems are often lack easy-to-use interfaces and support for multiple levels of permissions. Optimizely Rollouts comes with a straightforward, cloud-based interface for managing feature flags and rollouts, multiple permission levels, and a Jira Integration to provide visibility across teams.