3 reasons why you should start using Intelligent Campaigns
Intelligent Campaigns is Episerver’s product for marketing automation. If you’re an Episerver customer, you now have an opportunity to send emails and other media messages in a much smarter way. Here’s how the product can help you.
1. Integrate all of your data from emails, visitors and customers.
One of the main challenges when using marketing automation is that your data can end up in silos. When you use different systems to track website visitors, email recipients and customers, it’s hard to get a complete picture of who is doing what. This makes your marketing automation less effective, since people receive emails that don’t apply to them.
Intelligent Campaigns solves this by keeping all of this data in one place. It automatically connects online behavior, email behavior and conversions so that your customers always receive messages that are exactly right for them.
2. Automatically get more leads with personalization
To create our Intelligent Campaigns solution, Episerver bought Germany’s leading marketing automation supplier. We then added advanced personalization capabilities. In 2018, Episerver was recognized as a Visionary in Gartner’s Magic Quadrant for Personalization Engines. For Episerver customers, this means you have a wide range of personalization tools for your emails and campaigns.
Intelligent Campaigns can help you with simpler personalization, such as sending segmented emails, or with more advanced personalization, such as sending personalized emails to specific individuals triggered by real-time behavior on your website. Personalization is a proven way to improve lead generation and increase revenue because it allows you to move the customer journey forward with the right message at the right time.
3. Deliver consistent messages in all of your channels
Intelligent Campaigns goes beyond email messaging, because you need to reach your leads and customers wherever they are. You can use the solution to send text messages triggered by behavior, or to send reminders through mobile push notifications. This means that you can easily connect journeys across web, mobile, email, text, social media and even the Internet of Things.
Intelligent Campaigns does all of this with outstanding deliverability, using tools that help ensure your emails and messages get seen. Every month, 2.5 billion emails are sent using Intelligent Campaigns.
