4 hallmarks of enterprise quality ecommerce
Consumers have embraced technology. As a small or large business owner, it is essential that you have your products and services connected to your customer base via the technology they are most likely to use. Considering recent events, even well-established brick-and-mortar stores have seen how the digital transformation has impacted the way they do business. As sales move online, companies are looking to discover how to deliver a quality enterprise-level ecommerce experience.
As you consider what characteristics you find when you experience another enterprise-level ecommerce store, can you pinpoint what makes that experience great for you? Of course, as a business owner, you are also a digital customer. So when you consider aspiring to the hallmarks of a top-quality site – start with the interactions that impress you the most.
Online store owners can learn how to provide excellence in delivering ecommerce shopping experiences for their customers and brand reputation with the utmost functionality.
If you are looking to rise to the challenge of competing with top ecommerce brands, you should have a good understanding of characteristics and pricing that set leading businesses apart.
For marketing teams looking to get more connected to their customer base – how can they achieve an always-connected customer experience by leaving them wanting more after checkout?
What is enterprise quality ecommerce?
Enterprise quality ecommerce refers to selling at enterprise levels. It can also mean enterprise-grade ecommerce platforms. Are all platforms the same? No. Enterprise ecommerce platforms are built to handle a greater sales volume. These platforms integrate beefed-up tools that can track inventory, manage customers (CRM), help with content management and, of course, deliver more sales.
Here are some of the top enterprise quality ecommerce hallmarks to include in your ecommerce strategy:
1. Top ecommerce brands are knowledgeable about their products and services.
Every industry is unique, and the knowledge needed for your particular business is not the same as other types of industries. For example, knowledge of trending styles, fabrics, or top models may be necessary elements to your brand knowledge pool in the fashion retail industry. If your business is in delivering hi-tech products, your company should demonstrate a deep understanding of your field.
2. Companies at the top of the marketplace obsess over customer demands.
Discover your brand's niche characteristics in the marketplace to better understand how to deliver what they want and need to your consumers. An example of this would be the differences in these well-known brands and what they provide. For example, Apple is a company that is well-known for its quality but also for protecting consumer data. On the other hand, the Walmart brand is associated with delivering low prices across the store. So, what is the first characteristic that customers use to describe your company?
3. Enterprise-level ecommerce companies focus on sales and revenue.
Your business should focus its entire arsenal on closing the sale. One method that consumers overwhelmingly respond to is offers of free shipping. In addition, you can evaluate your business to find areas where costs can be reduced in other areas. Finally, when your entire team and all departments are focused on the end game – the sale – your business will see returns for the effort.
4. Successful organizations understand the metrics of their business.
One of the primary keys to success in the ecommerce marketplace is gaining a complete understanding of the metrics associated with your business. Many ecommerce platforms will give you an endless number of ways to gain metrics from your site. Find the few target numbers related to your company and focus on using these to grow your sales.
Digital transformative content
When it comes to trending topics in ecommerce, terms like digital transformation and transformative content are at the top of the list. Digital transformation (DX) describes when a company uses digital technologies to improve processes and customer interaction.
Customers are driving the change through their purchasing habits and forcing small, medium and enterprise-level companies to step up their game and change to adapt to today's market. Part of any company achieving this goal is to meet customer expectations.
One way a company can meet consumer anticipation is through providing relevant content. There is much more to it, however. Customers demand quality content related to what they are interested in; they also want access to the content anytime, anywhere, and on any device. Therefore, your strategy should be focused entirely on the journey of your customer.
The always-connected customer journey
What quality enterprise ecommerce brands are focusing on with their content strategies is the always-connected customer journey. These expectations from the consumer drive the focus. Through apps, emails, text messages, and more, your brand can stay on the top of your customers’ minds.
Your sales team, marketing department, and IT should have their entire focus on the customer journey. Use metrics to evaluate the path from the first contact through the sale and continuing as you work to develop that ongoing relationship.
A great business that is delivering on the always-connected customer journey is Noom. Most business models struggle to have a weekly or even daily interaction with their customers. Noom has strategized the delivery of health, wellness, and encouraging reminders to keep users on track with their weight-loss plan.
Noom uses psychology to keep the interaction ongoing. Consumers deliver data to Noom, stopping to interact with reminders to log their meals and learn how to make healthier decisions. Noom interacts with the consumer through short videos, daily articles, correspondence with weight-loss coaches, setting goals, journal prompts, texts, and email reminders to log meals. Noom is, quite literally, always connected to their customer in an omnichannel fashion. How does Noom achieve this? Simple – they let the consumer dictate their journey.
Drive your business toward quality
Today’s business model has changed drastically over the last decade. In the past year, circumstances have driven even the hardcore brick-and-mortar-only locations to reevaluate their strategies and customer journey management. In ecommerce platforms, you can be overwhelmed by the amount of data you collect. If you don’t have a thorough understanding of what it means, the data does little good.
Optimizely is a leader in helping businesses learn how to unlock their digital potential. We help with making sense of developing a successful customer experience using data-driven results through customization. In addition, Optimizely delivers information that helps businesses understand options. In other words, the experience, industry knowledge, and personalization that Optimizely provides means that they are the enterprise that can help your business reach enterprise quality levels.
If you want to discover more about how customer experience platforms can transform your business, then contact Optimizely today.