Organizations are moving away from difficult, customized solutions to using a composable, best-in-breed stack that can scale and meet their exact needs. They are looking at composability for the flexibility and scalability that architecture provides. On top of that, both B2B and B2C businesses struggle to add new features in a timely fashion.

Looking back, the commerce market has evolved from the monolithic architecture where you had the “all-in-one” code base. That sufficed years ago as organizations were entering into the digital world.

Since then, the market shifted to the concept of “DIY Composable” where all the different elements of a solution could be selected independently. This offered the flexibility that monolithic structures could not but created laundry lists of technical work for small teams to integrate complex solutions, increasing total cost of ownership from development overhead.

Now, a more moderate approach is an option in the deployment of commerce modules — a Composable Platform — the best of both worlds for organizations looking for out-of-the-box, integrated solutions and the ability to easily connect 3rd party solutions. This is where Optimizely sits—a modern solution on composability that removes complex integration work.

Moving past a history lesson on architectures, Optimizely’s commerce strategy is focused on delivering innovation to both of our commerce solutions using composable modules. Our composable modules, which provide out-of-the-box functionality that can be added or removed at your convenience, are a way to deliver new features more simply by removing integration work, leading to faster time-to-market and revenue.

The power of choice