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Optimizely’s experiment analysis platform serves teams of all types. Whether you’re a marketer or product manager who needs accurate, out-of-the-box experiment results from our Stats Engine, or a data science professional integrating Optimizely data into your analytics stack, we help you make valuable decisions with every experiment.
Launch tests faster with no need to commit to a timeline or sample size, increasing your experiment velocity.
Add custom metrics and experiment treatments without increasing the risk of false positives.
Make statistically sound decisions as soon as your results are significant.
Make decisions even faster with Stats Accelerator, using machine learning to find statistical significance faster.
At the core of Optimizely’s experimentation platform is our Stats Engine: a unique approach that was developed in conjunction with leaders in statistical research at Stanford University. Stats Engine embeds several innovations to deliver out-of-box what every digital experience optimization effort needs—accelerated speed and scale of experimentation while improving the accuracy of results and outcomes.
“Stats Engine has been great, it's given us a lot more confidence in terms of the results we are seeing. Stats Accelerator has been awesome, as far as being able to reach statistical significance a lot faster...our implementation got shortened from three months to four weeks. ”
Optimizely gives you full control over experiment data you collect with our platform. Use the Optimizely Results Page for real-time experiment monitoring, or our data APIs and export to integrate optimizely experiments with your data stack.
Optimizely Web supports out-of-the-box integrations with popular analytics products and custom integrations for everything else.
Export experiment data with experiment attribution so that you can analyze and join with other datasets.
Use the embedded Optimizely web client and full stack SDKs to send events from browsers, mobile apps, or backend systems.
Incorporate processed event data into your experiment results with Optimizely Event API.
The Optimizely Data Lab is a powerful new toolkit for analysts and data scientists to uncover deeper insights from experiments. It includes:
Enriched Events, a new queryable experiment dataset with fine-grained event data such as attributes and event tags.
A set of powerful experiment Analysis Libraries containing a variety of statistical tests, data visualization tools, and connectors for working with Optimizely and 3rd-party experiment data.
The Experiment Lab: a portable environment for performing ad-hoc experiment analysis and building beautiful experiment reports with Jupyter Notebooks.
Contact us about your interest in accessing Optimizely Data Lab:
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By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy. Rollouts is a Free Access Subscription under our Terms. Click here to receive the latest news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.↑ You need to opt in to receive this content by email.