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Visitors are already engaging with companies and brands across both the web and mobile apps. That’s why our world-class optimization engine is the same across both platforms. Our customers benefit from the same account management, analytics, and other features already found on Optimizely for the web.

In January 2014, mobile apps alone made up 47% of internet traffic as compared to 45% from internet browsers. This is the first time traffic from mobile apps exceeded that of desktop web, and this is just the beginning. mobile_chart Optimizely for iOS is fast, flexible, and scalable, just like Optimizely for the web. Here are some highlights:

  • Code-free visual changes. Modify visual elements of your app without writing a single line of code or spending engineering time.
  • Skip the App Store. Push changes to your users immediately without waiting for App Store review or users to upgrade to the latest version of your app.
  • Advanced feature rollouts. Test and roll out entire features, no matter how custom or complex, using Optimizely’s advanced developer tools.

Ever since we introduced the iOS Developer Preview in March, we’ve been thrilled by the interest, support, and feedback we’ve gotten from the iOS development community. We formally unveiled Optimizely for iOS to the world in April at OptiCon, our first customer conference. As of today, Optimizely for iOS is already running on apps like Flixster (Rotten Tomatoes), Lootsy, Pocketbook, Pact, and more.

Existing customers already have access and can get started by following these setup instructions. If you’re not already a customer you can sign up today by visiting

We look forward to hearing your feedback.