a red rubber duck on a map

What is The Optimizely Experience? Good question. After the success of OptiCon, our first customer conference held in San Francisco this past April, we realized just how excited our customers were to connect with us and each other in person. Optimization is an activity between you and your computer but there is so much value in live, in-person events where serendipitous connections and conversations are possible. So we decided to pack up our laptops, pop-up banners, boxes of swag and take that experience on the road.


Between July and September we’ll be hosting events in Seattle, Atlanta, Chicago, Los Angeles, New York, and Silicon Valley. Each event is free—yes, totally free to attend. Spots are limited so register now in a city near you. We’re hoping to connect with current customers and anyone interested in creating the best digital experience possible for their brand.

OptEx-citiesThe Optimizely Experience will be a chance to dig deep into your digital marketing practice and learn from thought leaders in an intimate setting. We want every person present to feel the momentum behind experience optimization and the real impact that data about those experiences can have on business.

We’ll spend the day hearing from from inspirational thought leaders in conversion rate optimization, soak up practical teachings in data-driven marketing, and network with peers and industry leaders. Our agenda has been carefully selected to bring you the most engaging and actionable experience.

The Optimizely Experience will feature industry experts including:

Erin Zekfeles, Global Online Marketing Manager, Microsoft

Hiten Shah, Co-founder, KISSmetrics

Kaiser Fung, Senior Data Advisor, Vimeo

Mark Halvorson, Head of Interactive Marketing, Atlassian

Neil Patel, Co-founder, KissMetrics, CrazyEgg

Renee Thompson, Senior Director Traffic, Analytics & Conversion Optimization, TechTarget

Ryan Garner, Co-founder & EVP, Clearhead

Oli Gardner, CEO, Unbounce

Sean Ellis, CEO, Qualaroo

*Check out Hiten, Neil, Sean, and Clearhead on our list of people to follow in conversion rate optimization.

You’ll also hear from Optimizely leadership about fresh product updates, innovative customer use cases, and thoughts on where the optimization industry is heading. In select cities, attendees can submit their landing page to be critiqued by the best thought leaders in the optimization industry. Don’t miss out on this opportunity for feedback that businesses usually pay thousands of dollars for!

For customers who are new to Optimizely and want to get up to speed fast, we’re hosting in-person training sessions in select cities. Sign up early for a spot!

For more information and to register for free, check out The Optimizely Experience website. Follow #OptEx14 via Twitter for additional updates in the in the coming weeks.