[Event] Beyond Agile: Harness the Power of Product Experimentation

How experimentation fosters innovation and allows teams to deliver value, better and faster

Become Customer-Obsessed With Experimentation

In an age where digital experiences set businesses apart, delivering software on time and bug-free is no longer enough. The pressure is on development teams to deliver winning results faster with fewer mistakes.

Experimentation helps product & development teams determine if they’re building the right product, eliminating uncertainty and guesswork.

How to remain competitive and innovative? How to create value for your customers and your business? How to transform into a truly agile organization?

If these questions are critical to you, join our live event and learn more about:

  • How today's digital brands disrupt their markets through experimentation
  • How to head-start cultural change and become a data-driven organization
  • How other local brands have started their experimentation journeys

22nd May 2019 - 14:00 to 18:00

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Agenda

14:00 - 14:30: Welcome and registration
14:30 - 15:00: Why experiment-driven product development matters
Jon Noronha, Senior Director of Product, Optimizely
15:00 - 15:30: Customer use case - IS24 Mobile: Driving Personalization and Search Engagement - Scout24
15:30 - 16:00: Coffee break and networking
16:00 - 16:30: Customer use case - details to follow
16:30 - 17:30: Panel - Driving product and business improvements by and experimenting across our entire engineering, product, and marketing lifecycles with Senior Director, Growth and Experimentation and Global Product Management at Delivery Hero; Sophia Strohmeier, Senior Business Analyst at mobile.de; Erik Schünemann, Senior Product Manager at SumUp.
17:30 - 18:00: Networking & Happy Hour

Event Details

Date: 29th April 2019
Time: 14:00 - 18:00
Location: Design Offices Unter den Linden
Address: Unter den Linden 26-30 | 10117 Berlin










Events Speakers

Pete Koomen

Co-founder & CTO
Optimizely

Hiltsje Smilde

Sr. Solutions Architect
Optimizely

Wouter Jansen

Product Owner
Nederlandse Spoorwegen