Every touchpoint counts: Create lasting value for your customers through experimentation

Test your business assumptions through the use of digital experiments

Since the start of the global pandemic, we saw customer interactions move to remote and digital platforms—and these changes are sticking around, according to a recent McKinsey & Company survey.

Experimentation helps you unlock insights into your customer needs to ensure that you’re delivering the best digital experiences. __Chris Stein, Lead Strategy & Value Consultant at Optimizely, to discuss the value of experimentation and how you can set up a testing strategy to discover what works and what doesn’t with real customers in real-time.

Watch the Webinar to learn:

  • How experimentation positively influences key business metrics like revenue, average order value, and cart abandonment rate
  • Real testing program examples from leading brands like Farfetch, LendingClub, the BBC, and more
  • The do’s and don’ts of a successful experimentation program, including how to align business goals and test metrics and how to make experimentation accessible

Watch on demand

Every touchpoint counts: Create lasting value for your customers through experimentation

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Speaker

Chris Stein

Lead Strategy & Value Consultant Optimizely

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