[Digital Labs] Building a smarter tech stack with Optimizely & FullStory

Learn how to create highly engaging, profitable customer experiences with a data-driven tech stack

Get practical advice from Zillow & The Financial Times on how to create a great tech stack to drive growth and deliver innovative digital experiences your users will love!

To better understand and serve your customers, your teams need tools and processes to help them run fast, adapt to change and make smarter, data-informed decisions. How do you build a great tech stack that will help you transform your business?

Join Optimizely and FullStory for the third edition of the Digital Labs event series on Building a Smarter Tech Stack – and learn how digital solutions can help your team to build and deliver a better customer experience that drives growth.

Register for this session to:

  • Gain proven insights from leading companies like Zillow & The Financial Times on how to create a highly engaging, profitable customer experience.
  • Learn how to assemble a smarter tech stack and drive growth faster.

Register to watch the recording on demand

[Digital Labs] Building a smarter tech stack with Optimizely & FullStory

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Speakers

Ivan Hristov

Head of Product The Financial Times

Jason Tabert

Senior Marketing Specialist & Conversion Rate Optimization Zillow Group

Johann Van Tonder

COO AWA digital

VP Product Strategy - based in the UK. Responsible for managing the Product Strategy Group who sit the overall direction of our product portfolio, working in conjunction with our Product Management and Technology Partnerships teams. Prior to joining Optimizely in 2019, Ed was Co-Founder and CEO of Idio.ai.

Edward Barrow

VP Product Strategy Optimizely

Bio

Patrick Brandt leads the Solutions Engineering team at FullStory. His team works with FullStory’s technology partners to build integrations with other SaaS platforms in the product management and software engineering industries. Prior to FullStory, Patrick was a Solutions Strategist at The Coca-Cola company, providing technical leadership across Consumer Marketing, Ecommerce, and R&D functions. He has over 15 years experience as a software architect and technology strategist. Patrick holds an M.S. in Computer Science from Florida State University.

Patrick Brandt

Engineering Manager, EcosystemFullStory

Bio

Agenda

Welcome & Housekeeping: Introduction by Optimizely (5 min)

Presentation: Building a Smarter Tech Stack (15 min)
Jason Tabert, Senior Marketing Specialist, Conversion Rate Optimization at Zillow Group

Panel: Assembling a Future Proof Tech Stack (35 min)
Moderated by Johann Van Tonder, COO at AWA digital
Jason Tabert, Senior Marketing Specialist, Conversion Rate Optimization, Zillow Group
Ivan Hristov, Head of Product, The Financial Times
Ed Barrow, VP Product Strategy, Optimizely
Patrick Brandt, Engineering Manager, Ecosystem at FullStory

Q&A and Wrap Up of the event (5 min)

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