The Product and Engineering Guide to Retention Experiments

HelloFresh is the global leader in meal kits. As a subscription-based business, with both a digital and in-person user experience, they are not the typical e-commerce platform. Solving product challenges through experimentation is embedded in their culture. Join Abdelrahman Hussein, Software Engineering Lead, and Aleksandra Vangelova, Product Owner from HelloFresh to learn how they built an experimentation architecture that allows them to run and evaluate tests for increasing customer retention.

In this session,

  • Understand the challanges of a subscription based product
  • Learn about the approach to evaluating retention experiments for such product
  • How engineering enables product experimentation in such setup


Aleksandra Vangelova

Product OwnerHelloFresh

Abdelrahman Hussein

Software Engineering LeadHelloFresh

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